Overview

Founded in 2025, ALP Finance is a financial services firm active in Quebec and Ontario, offering solutions in mortgage financing, insurance and investments. Rather than piling up tools as it grew, the team chose to build its operations on Zoho One from the start. Voltix Consultation designed a CRM that brings the three business lines together, synchronized with the BOSS underwriting tool and connected directly to advertising campaigns.

Key takeaways:

• Three business lines (financing, insurance, investments) brought together in a single CRM
• Advertising leads handled in under an hour
• File completion and submission time reduced by about 50%
• 50 to 100 leads per month tracked in a single system

Client Profile

“When we launched ALP Finance, we wanted to offer our clients complete support, from mortgage financing to insurance and investments. To do that, we needed tools from day one that could keep up with our growth.” Marc-André Plouffe, Partner, ALP Finance

Incorporated in 2025 and based in Gatineau, ALP Finance serves clients in Quebec and Ontario. Its team of about ten people brings together financing, insurance and investment professionals, who often share the same clients.

In this industry, speed and rigour make all the difference: a prospect who waits too long turns to a competitor, and every file must be documented according to strict regulatory requirements.

Challenges

As a new company, ALP Finance had no system to replace: it had everything to build. The risk was well known. Without a clear structure from the start, tools pile up, data gets scattered and the team ends up spending its time re-entering information.

Four challenges had to be met from day one:

1. Three business lines, one system. Financing, insurance and investments each have their own processes, steps and documents, but often share the same clients.
2. Duplicate entry with BOSS. Mortgage files are submitted to lenders in BOSS, M3-Tech’s underwriting tool. Without integration, every file would have had to be entered twice.
3. Fast response to advertising leads. Meta and Google campaigns generate 50 to 100 leads per month. Every minute counts to reach a prospect before the competition.
4. Document collection and signing. A financing file requires many supporting documents, which must be received, filed and signed securely. At the start, these documents moved between email and Google Drive, with no common structure.

“We knew that starting out with makeshift tools would cost us later. Our brokers couldn’t afford to waste time re-entering files in BOSS or searching for a document. Everything had to be connected from day one.” Chad Léonard, Mortgage Broker, ALP Finance

Assessment of the Situation

Voltix began the mandate with a kickoff and analysis phase. A series of workshops with the team mapped the complete client journey, from prospect to closed file: prospects and deals, accounts and partners, refinancing and pre-qualification, documents used and data flows with BOSS.

The project was then broken down using an agile method: major functional components, concrete use scenarios drawn from real operations, then technical tasks tracked in a delivery plan. This approach made it possible to build a modular CRM, adapted to the regulatory realities of the financial sector and able to evolve with the firm.

Proposed Solution

Zoho One was the clear choice for its ability to bring together sales management, electronic signature, marketing and document management in a single platform, while integrating with tools specific to the mortgage industry. Each challenge was matched to one or more products:

• Three CRMs in one (Zoho CRM): three separate Leads modules (Mortgage, Insurance and Investments), along with the Contacts, Deals, Accounts, Partners, and Refinancing and Pre-qualification modules, with a shared client view.
• Submission to lenders (Zoho Flow and BOSS by M3-Tech): a two-way synchronization that sends file data to BOSS and brings updates back into the CRM through a webhook in Zoho Flow.
• Advertising leads (Meta and Google campaigns): leads from campaigns go straight into the right business line’s Leads module, with immediate assignment and notification.
• Documents and signatures (Zoho WorkDrive and Zoho Sign): supporting documents filed by client record and electronic signatures with an audit trail.
• Communications (Ringover): calls and text messages synchronized with Zoho and logged in the client’s record.
• Mass communications (Zoho Marketing Automation): mass email campaigns to stay engaged with its community of clients and partners.

The CRM is the nerve centre: every prospect, whatever the business line, comes in at the same place, and their file is built with no re-entry all the way to submission to the lender.

Implementation

The implementation took place over eight months, in successive phases: analysis and mapping, configuration of the CRM and the three business lines, integration with BOSS, then deployment of the complementary applications. Each deliverable was approved by the ALP team before moving on to the next step.

Several challenges were tackled in parallel. The two-way synchronization with BOSS required rigorous field mapping between the two systems. The three-line structure had to stay simple for users while meeting the regulatory requirements specific to financing, insurance and investments.

Adoption was also supported with dedicated guidance: change planning, training, video documentation and post-deployment support, so that every team member could take ownership of the tool.

Results

ALP Finance now has a single platform that has supported its growth since its founding.

• Lead response: advertising leads are handled in under an hour, for a volume of 50 to 100 leads per month.
• File completion and submission: time reduced by about 50%, thanks to the two-way synchronization with BOSS and centralized documents.
• Three business lines: financing, insurance and investments managed in a single CRM, with a complete view of each client.
• Documents: supporting documents centralized and contracts signed electronically.

Above all, ALP avoided the classic trap for young companies: piling up tools that have to be replaced a few years later. Its platform is ready to absorb growth without adding administrative work.

Industry Potential

ALP’s results are part of a broader trend. According to data compiled by Voltix for mortgage firms that adopt an integrated CRM:

• 50% more applications processed in the same timeframe
• Lead-to-active application conversion rate up by as much as 30%
• Several hours saved per file on pipeline management and document collection
• Over 90% reduction in data entry errors by eliminating duplicate input
• Real-time synchronization with mortgage brokerage platforms
• Renewal rate 1.5 times higher

On the insurance side, the same data shows 5 to 10 hours of administrative tasks saved per advisor per week, a policy retention rate reaching 86% and a 22% improvement in coverage density per household through automated cross-selling. For a firm that brings financing, insurance and investments together in one CRM, this cross-selling potential is especially significant.

“Today, a lead coming in from our campaigns is handled in under an hour, and our files are completed and submitted to lenders in half the time. Voltix understood our brokerage reality from the start and delivered a tool that grows with us.” Vanessa Trudeau, Mortgage Broker, ALP Finance

What They Say About Voltix

“Voltix was a true partner from day one. We had a clear vision, and the team turned it into a simple, solid tool that’s ready for our growth.” Stéphane Leduc, Partner, ALP Finance

“I prepare files without re-entering information. Everything I need is in one place, and submitting to BOSS takes just a few clicks.” Michel Gentle, Mortgage Assistant, ALP Finance

“With a module dedicated to insurance, I instantly see my leads and each client’s history, even when they work with our mortgage brokers.” Samuel Leduc, Insurance Broker, ALP Finance

“I work in the same system as my colleagues in financing and insurance. Referral opportunities between our business lines no longer slip through the cracks.” Marie-Claude Peloquin, Investment Broker, ALP Finance

“Our Meta and Google campaigns feed directly into the CRM. I know where every lead comes from, and our mass emails keep us connected with our community.” Rosalie Thibault, Administration and Marketing Manager, ALP Finance

“Documents are filed by client record, and every signature leaves an audit trail. For compliance, that’s real peace of mind.” Mélanie Leblanc, Compliance Manager, ALP Finance

Voltix Consultation

Voltix Consultation inc. pbastien@voltixconsultation.com

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